The Lego Company History

The Profano company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He struggled to make ends meet in the depths of the Great Depression, but the little prototypes he had made of things like ironing planks and ladders had superb potential since children’s toys. This individual named this company Profano after two Danish sayings, leg and godt, which means “play very well. ”

In 1958, he made the iconic profano brick with pipes inside which makes it interlock with other lego pieces. This ground-breaking innovation totally changed the company and allowed this to develop at an unbelievable pace.

By 1960s, Seglar had extended its worldwide reach and began making toys underneath license in North America through an arrangement with luggage manufacturer Samsonite. The organization also commenced selling pieces with all the parts needed to build a particular model, and introduced dedicated themes which includes Space (with astronaut minifigures), Castle, City (later renamed Seglar City), and FabuLand.

In the 1970s, Lego took a dramatic step forward with its introduction of Lego data that experienced movable legs and arms. The company likewise began employing more plastic-type material and launching larger obstructs for younger children, a series called Duplo. In the 1980s, Lego’s product sales grew at an extraordinary rate of ten percent annually, irrespective of overall toy industry sales growth slowing.

Today, Lego is a considerable global firm with revenues of more than $5. 8 billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still feels less like a ruthlessly industrial giant and even more like an older family good friend.

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